Ben & Jerry's
The National Sikh Campaign (NSC) and Ben & Jerry’s have launched a new partnership to educate the public about the many contributions Sikh Americans are making in their communities every day and raise awareness of the meaning of the turban in order to promote unity and combat hate and discrimination.
This initiative is part of Ben & Jerry’s larger social mission to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally and internationally. Here is the full statement Ben & Jerry’s released launching this effort:
Ben & Jerry’s is a values-led, Vermont based ice cream company that for more than 40 years has stood for social, economic and other forms of equality. Today, the company is focused on systemic racism and criminal justice reform. Ben & Jerry’s supports the National Sikh Campaign's We Are Sikh's (WAS) initiative to educate the public about the many contributions Sikh Americans are making in their communities every day and raise awareness of the meaning of the turban in order to promote unity and combat hate and discrimination. The Sikh turban represents standing up for injustice and equality for all people and Ben & Jerry’s is proud to be part of WAS's efforts to encourage the equal treatment of people across all races and faiths. Learn more at www.WeAreSikhs.org
Ben & Jerry’s and NSC will be working together to further each other’s work and achievements.
To learn more about the issues Ben & Jerry’s cares about, please visit: https://www.benjerry.com/values/issues-we-care-about
We Are Sikhs (WAS), Sikhs of New York (SNY) and Ben & Jerry’s partnered together for the Turban Day event on April 13, 2019, in Times Square. The event coincided with the annual mid-April Vaisakhi celebration, a harvest festival that commemorates the formation of the Khalsa, a Sikh institution that instructed all Sikhs to protect equality and religious freedom for all people.
At the 5th Annual Turban Day, attendees experienced turban tying and learned the significance of the Sikh turban. SNY and WAS tied thousands of turbans on the heads of both Sikhs and non-Sikhs alike during the event. In 2018, Turban Day in Times Square set the Guinness Book of World Record of tying 9,000 turbans.
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