We partnered with Funny Or Die, the largest digital comedic brand in the world, to create a comedy video focused on the Sikh community to help spread awareness of the 5th largest religion in the world. The “Diversity Day” skit, directed by Hans Sahni and starring Babbu, Sandy Gill, and Langan Kingsley, shows a modern day workplace HR training addressing discrimination. With over half a million Sikhs living in the United States, the objective of the comedic sketch is to educate fellow citizens about the faith and the Sikh Turban which represents a commitment to religious equality, gender equality and to stand up against injustice for all.
The video was a tremendous success:
- 510,310 views on FOD platforms
- 1,102,073 views across all platforms
- 3,000,0000 impressions
- 8-9 (out of 10) ad-relevance scores
- Within 24-hours it was the #5 most-watched video on the FOD’s Facebook page
Additionally, the video was shared by Ben & Jerry's, the Anti-Defamation League, Women's March, the House Democratic Caucus, Rock the Vote, Attorney General Gurbir Grewal and many more!
Watch the video here!