mission

The National Sikh Campaign's (NSC) mission is to promote a better understanding of the Sikh community in America and other countries, and to project a positive image and profile of the Sikh community.

In order to fulfill this mission, NSC serves as a Think Tank that studies messaging & communications strategies, social, and cultural dynamics affecting the Sikh community, as a forum that acts as a reference and a resouce center for those interested in learning about the Sikh community, and as a coordinator with support of other like-minded Sikh organizations and provide necessary data when approporiate. 

The campaign has worked closely with renowed messaging strategists from Hart Research Associates and AKPD Message & Media. The clients of these firms include: President Barack H. Obama, Secretary of State Hillary R. Clinton, Harvard University, Bill & Melinda Gates Foundation, Governor Deval Patrick, Disney/ESPN, the Coca-Cola Company, and the Wall Street Journal. 

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